VALENCIA GROUP HOTELS ADDS VIRTUAL REALITY EXPERIENCE TO COURT BRAND

Guests can go on a virtual tour of properties prior to booking their stay

SAN ANTONIO – September 6, 2018 – Valencia Group is elevating the guest booking experience with the launch of its new virtual reality platform. The Houston-based hotel company has partnered with YouVisit to provide potential guests the opportunity to experience its properties, prior to booking a stay or checking in. Harnessing nostalgia for the motor court travel adventures of yesteryear, Lone Star Court in Austin, Texas and Cavalry Court in College Station, Texas have a retro feel, while offering upscale amenities.

The unique qualities of the court branded hotels, make for a perfect pairing with VR technology as the virtual tour gives a real-life look at their fun and quirky signature offerings such as outdoor fire pits, SMEG refrigerators, vintage cars and live music. Through the new platform, users can take 360-degree tours of the properties on desktop, or engage in a fully immersive exploration via smartphone headsets.

“This virtual reality experience has answered the question that’s so often asked, “What is a court?” The real-life visuals of our properties help us to tell our brand story,” says Amy Trench, Corporate Director of Brand Marketing & Public Relations. “This type of platform is also an entertaining way to engage our guests and customers right from the comfort of their home while they dream of their future visit.”

As Valencia Group’s court brand continues to expand with the upcoming opening of Texican Court in Dallas this fall, guests will be able to get a feel for what the new property will have to offer by experiencing the brand’s existing retro-inspired court properties through the virtual reality platform.

To view Valencia Group’s virtual reality platform, visit www.lonestarcourt.com/#virtualtour or Apple and Android users can download the ‘Valencia Group’ mobile app in the iTunes or Google Play store.

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About YouVisit

YouVisit leverages the immersive power of virtual reality and virtual experiences to spark curiosity, inspire exploration, and go beyond the boundaries of what’s possible. YouVisit has partnered with thousands of businesses and institutions to create, distribute, and monetize interactive virtual experiences.

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Group portfolio currently includes the Valencia brands: Hotel Valencia Santana Row in San Jose, CA and Hotel Valencia Riverwalk in San Antonio, TX. The Sorella brand includes Hotel Sorella CITYCENTRE in Houston, TX by developer Midway. Other brands include Midway and Valencia Group’s The George™ in College Station, TX and Midway’s Hotel Alessandra in Houston, TX. The Court concept brands include Lone Star Court in Austin, TX, Cavalry Court in College Station, TX and Texican Court, coming soon to Irving, TX. For more information, visit www.valenciagroup.com.

 

FOR IMMEDIATE RELEASE:

CONTACT: 

Amy Trench, Valencia Group

210.218.4018  atrench@valenciagroup.com

About Amy Trench

Corporate Director of Brand Marketing
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